Eastern Traders

5 Key Tips for a Successful Social Media Content Strategy

Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red ...

How Bud Light is winning the advertising game

“Dilly Dilly!” is a phrase that has almost been impossible to escape over the past couple months. Read on to learn the background of the phrase, how it’s impacted current culture…

8 Social Media Tips for Financial Services

Learn how to evaluate, implement, and optimize social media for your financial services firm, with practical, real-world tips.

A call to action is essential in digital signage

Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.

What is Digital Signage?

We live in a digital age. The cloud is full of all kinds of software, tools, information and communication. Not only that, even traditional sales and marketing tactics have moved into a digital for…

15 Of The Worst QR Code Fails Of All Time

Gillette<br>While is actually a pretty smart way to get people to actually scan the dreaded QR code, the phenomenon is often so poorly executed that it has become a joke in the industry. There's even a Tumblr titled "Pictures of People Scanning QR-codes" that boasts zero images<br>Brad Frost and Craig Villamor, friends and a mobile web strategist and a principal architect at Salesforce .com, respectively, started a blog called "WTF QR Codes" that is entirely dedicated to the worst of the…

Can Your Web Site Handle The Super Bowl Blitz?

You spent the money. Your ad campaign is a lock; an untouchable winner. Pop the champagne corks now. But wait! Are you sure your web site can handle the traffic Super Bowl 50 will generate? With the potential for over 191 million viewers reacting to your ad, generating a possible 1000% increase in page views and billions of dollars at stake, even a successful Super Bowl ad campaign can still be thrown out of bounds by a less-than-immaculate web reception.

How Storytelling Can Power Your Success in Sales, Marketing & Beyond

Messaging expert Andy Raskin on storytelling's critical role in powering a startup's success in sales, marketing, fundraising, product development and more.

Why You Need a Sales & Marketing Process Flow to Achieve Alignment

Implementing a sales &amp; marketing process flow can help your sales and marketing teams align and know who's responsible for what. When it comes to developing a strategy to create optimal conversions, a sales &amp; marketing process flow can take the guesswork out of priorities, goals, and what is necessary to achieve success.

Why it's hard to align sales, marketing & service

Customers don’t deal with departments; they deal with companies. And so when there is no alignment and consistency between the sales, marketing and service

Native Advertising: Marketing Flop or Marketing Future?

A form of advertising that is so tightly interwoven within the site it’s being promoted on that customers can’t tell that it’s advertising.

How to create a resume for Advertising, Marketing and PR

In today’s intense job market those in search of a job need every edge they can get over their competitors; the limits, budgets, and constraints on companies both large and small keep capacities fo…

The Sales & Marketing Departments: Friends or Foes?

It’s never any one department’s fault that revenue isn’t generated - it could be a mutual problem. But when Sales and Marketing work together as a team to solve any

How to bridge the gap between sales & marketing

It’s the age-old problem – Sales and Marketing; two essential departments which should effectively be working together, are failing to collaborate, resulting in an unfocused marketing strategy and lost leads.

Looking for a responsive web site?

Has your business outgrown your website? Contact Studio 544 to design a responsive web site for your business or organization.

Sales & Marketing: 5 Questions to Evaluate Employee Engagement

Are you ready to increase your sales employee engagement rate? Here are five questions to evaluate how engage they are.

Eight Shortcuts to More Successful Sales & Marketing Collaboration

The concept of getting sales and marketing to work more closely together isn’t new. The fact is, there's no secret to making the two teams work as one.

Startup Sales & Marketing Hiring: The 3 Things to Look for

10 sales & marketing tips for the digital era

Insurance agents and brokers, heed the advice in this article before heading into another Zoom meeting.